Starbucks is a 30-year old company that sells coffee all over the world. The stick, called a ‘coffee stopper’ is designed to prevent spilled from the plastic cup top, but was only introduced 5 years ago. That means Starbucks was in business for 25 years before introducing something so seemingly obvious. They did not come up with the idea. One of their customers suggested it on their bulletin board, and they went with it.

The lesson: The obvious is still waiting to be invented. Your job is to be thinking about it. And you cannot be thinking about anything creative unless you’re in ‘positive zone’.

Most people are in a negative zone. Don’t be worried about the news, the wars, the weather that brings you down—you will never be creative.

“The only difference between a rut and a grave is the depth.”

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  • Shaun McCorry

    Good stuff! Keep it coming 🙂

  • I like Whatever it takes network! They are fast!

  • JarrodGlandt

    Love this show gitomer !!! Glad I was able to meet you… SALES LEGEND!!!

  • Great stuff…

  • Tommy No

    Fantastic to have Mr.Gitomer gitomer  on board!

    Looking forward to following the show.

  • Till Spurny

    Great motivation on WITnation!! I love all the shows! – Mr. Gitomer, I´m looking forward to learn more about why you called your show “The New Sale” ?

  • VictorFelix1

    Great Show !!

  • Real life stuff! Enjoyed

  • Sonya Endreva Cisar

    Thank you Jeffrey! Phenomenal as always!

  • Super!

  • jcast0723

    Like it, Thanks Jeffrey Gitomer

  • I went to starbuck and get the Green Stick!..

  • Coffee Black

    legend at its best. Thanks for the input. CREATIVITY