Grant Cardone shares key tips to help businesses establish a presence on-line via, blogs, videos, podcasts and more.

Grant begins the show sharing the following facts about digital media according to eMarketer:
• Average time spent with digital media per day will surpass TV viewing time for the first time this year, according to eMarketer’s latest estimate of media consumption among US adults.
• The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, compared to 4 hours and 31 minutes watching television.
• Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
• The most significant growth area is on mobile.
• Multitasking helps to contribute to the increase in the overall time people spend with media each day, 11 hours and 49 minutes in

Grant then explains that if you are a company advertising trying to gain attention you have to analyze what people are watching, where are they watching and how do you reach them. Where do you spend your money and when you do what do you spend it on. He offers the steps and thinking that he uses to best utilize digital media.

Grant’s Digital Mix:

1) Write an article or blog on a chosen topic related to your industry.
2) Create a video discussing that topic for YouTube or Vimeo.
3) Host a Podcast or Radio/Web Stream discussing the topic.
4) Create a custom content e-mail and blast it to your network.
5) Repurpose & Repeat

Everything we do here is to be multi-purposed

Rules of the Game
1) Attention is the name of the game.
2) Obscurity cost money.
3) Be everywhere!
4) Drive interest and respond!

  • Don Ramon Tequila

    Thank you Grant, for presenting my Reserva Añejo in your show, enjoy my Tequila! Tequila Don Ramon, Siiii Señor!

  • In today’s digital world it is all about being your one true authentic self. Then Content creation Followed by massive action. Email, Facebook, Twitter, Youtube, pinterest, Linked in, Google+ and so on. The same people start seeing you everywhere and they will click your link or at the least complain about you, still you are getting a conversation started.
    Golden NUGGET. **  Repurpose content    Follow me here:  @Marty_Baker

  • JoLynnBraley

    GrantCardone That was great, “The Romanian Dinosaur” – hope he followed through!