Use GIFs to Get Creative With Your Brand on Social Media

Have you ever noticed some people have short, 5 or 10-second “videos” on their Twitter, Facebook, or Instagram where the video automatically loops over and over again? This is what’s called a GIF— a computer file format for the compression and storage of visual digital information.

Using GIFs are a great way to drive social media engagement on your channels.

There are 2 main types of GIFs I try to create:

1. Funny and/or Surprising— Most GIFs are humorous in some way, that’s why people like them and share them. Popular GIF’s often have a surprise element as well. Something happens that you don’t necessarily expect. The surprise element is usually also humorous. This is why you will see your friends share a GIF of a cat that suddenly falls off a tree—it’s funny and surprising.

2. Collaboration—I like to make GIFs from videos where I’ve collaborated with other successful people. This shows people in a quick way that I’m collaborating with others and this gives me more authority. It doesn’t need to be funny or surprising, but if you have a way to make it funny or surprising it can make it even better.

Try making your first practice GIF of me from something off of my YouTube channel and send me the link of it in the comments below. I look forward to seeing what you can make!

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Be great,

GC

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