Up Your Sales Game (Plus, How I Got a TED Talk)
Plenty of internet marketing wonks have you convinced that if you just follow a specific formula and “educate” your audience and prospects, you don’t need to do a hard sell. Wrong, says DJ “Coach” Carroll, entrepreneur and founder of Sales Excellence University. You’re shooting yourself in the foot if you are working so hard to get names to market to, and then not closing the loop with a sale. Find out the critical difference between marketing and sales that you’re missing. Also: Terri shares how she got a TED talk, in case you are itching to do one.