Twitter and I Share a Birthday
Today is Twitter’s 10th birthday.
Today is also my birthday.
And as of right now, I’ve sent out 80,002 Tweets in 8 years. 10,000 Tweets a year. That’s why I preach The 10X Rule. You must take MASSIVE action to be known. My first tweet was in 2008. My message hasn’t changed since then.
Does Twitter still have a bright future? I don’t know—I’m banging on it like it’s going to last 1000 years. Whether it’s Twitter, SnapChat, Facebook, Instagram, LinkedIn, Pinterest, YouTube, or Periscope, there is no guarantee any of these will be around in the future. Look at MySpace and Meerkat. I hit Meerkat so hard I hit the #1 spot.
Social media platforms come and go. But you must go massive on them anyway.
And I know one thing—I need to be on every social media outlet I can get on. As much as I use Twitter, I’m not dependent on Twitter. Picture each social network as another line going off of your boat. You need a lot of lines with a lot of hooks in today’s noisy world. I’ve got lines everywhere.
You can’t use too many platforms. You can’t get over exposed. Trump knows how to use Twitter, Facebook, Instagram, etc. Remember that if people don’t know you, they won’t buy from you. If they know you but forget you, they won’t buy from you.
To get serious about social media, take these tips:
1. Start. The first step is to begin. Create accounts and commit to posting content. Don’t just be on one channel. Your customers are not all in one spot. To grow your brand and awareness you must be omnipresent.
2. Post often. Don’t worry about dropping too much content. You should be worried about posting too little and nobody knowing you exist. The only way to get attention is through frequency. Those who quit following you because you post too much aren’t your market and won’t buy from you anyway.
3. Be a celebrity. Post things that make you the expert in your space. Provide information based on what you know and the service your business or product offers. Offer tips and insights such as how to, how not to, what to avoid, what to do, how to find the best, what makes it the best, how to fix it, repair it and what people must know.
4. Create varying content. Use every form of content possible: videos, photos, quotes, articles and blogs. Remember also that each social media platform requires you to create different types of content. I don’t post the same types of thing on Facebook as I do on Twitter. Each platform will have its own distinct message.
5. Stay with it. No matter how important your position or how busy your schedule you have to continue with it. It takes a lot of energy. Will you have the time to post on 8 different platforms? Those are things you need to figure out but the more you can do the better.
Social media is here to stay. While the platforms will come and go, get on them and use them to the max before they go. Follow me here:
- Facebook – /grantcardonefan
- Twitter – @grantcardone
- Snapchat – @grantcardone
- Instagram – @grantcardone
- Periscope – @grantcardone
- Medium – @grantcardone
I hope this helps you go massive on social media.