The Secrets to Social Selling by John Rampton

The Secrets to Social Selling by John Rampton

Social Selling is the new buzzword around the sales community, yet sales reps continually reach out to me with cold emails and social profiles that aren’t doing them any favors. Why in this advanced age of social media are reps still getting it wrong? Social media affords the luxury of sales professionals to be true consultants and have warm introductions, yet they still continue to do it the old-fashioned way. Here’s a few secrets to stand out from the pack.

• Prepare
• Prospect
• Listen
• Get on Their Radar Before You Cold Call
• Find a Connection if Possible
• Reach Out
• Craft the Right Message
• Find Mutual Interests
• Make an Offer They Can’t Refuse

Read the full article at: Forbes

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