The Midas Touch
He was given a wish—for anything he wanted in the world. Midas wished that everything he touched would become gold. He was warned to think carefully about his wish, but Midas was sure of what he wanted.
Midas woke up eager the next day to see whether his wish came true. He put his arm out and touched a small table that immediately turned into gold. Midas was thrilled. He then touched the carpet, the door, a chair, his tub, a table and so on. Everything turned to gold. Later in the morning he touched a rose and the rose became gold. He learned he would need to just smell the scent without touching the flowers. He became a little disappointed.
He started to get hungry so he tried to eat a grape but it also turned into gold. The same thing happened to a piece of bread and a glass of water. That’s when he started to fear his wish. Midas couldn’t touch any useful object without it losing its usefulness. Then his daughter came into the room. When Midas hugged her, she turned into gold. Having the golden touch wasn’t so great after all. He hadn’t worked for this golden touch, he didn’t dedicate himself to a purpose—he was just granted a wish.
Listen, you don’t need to worry about literally having the Midas touch—you still want to be able to eat, but you can start digging for gold by learning how to touch your phone and cold call people. Your phone IS gold. My first business made me a millionaire by 30 and my only piece of tech was a phone. If you want more gold in your life, KNOW your call calculations. It’s the Midas touch that my top salespeople have—every lead they touch turns to gold.
There’s going to be a day when you get on that phone and you don’t sell anything. You say, “Oh it was a disaster today”. No it wasn’t. Every call counts. What most people do is they don’t do the call calculation. Call calculations are valuable.Don’t underestimate the amount of energy and effort required to get something to pay off. If I shovel enough times, sooner or later I’m going to get a hole. Just as each dig makes your hole bigger, the more calls you make, the closer you get to the prize.
Knowing the number of calls sooner or later equals money. Let’s say it takes you 100 phone calls to produce $10,000. That means each phone call is worth $100. Maybe it was the 80th call that paid you $10,000, but the truth is 100 calls = $10,000. So if you go home and made 250 phone calls and made $0, but you know over time those 250 calls were worth $22,500. What is every call worth to you? By the way, every call you make has to be followed up. You are discouraged because your funnel is too small. Every call you make is going to make your funnel larger.
You can get rich and, like King Midas, have a lot of gold—without the curse that went with it.
This Saturday I will be doing a LIVE webinar at 11 AM EST. I’m going to teach you how to have the Midas touch and become a millionaire. For those of you who don’t know, I’m a self-made millionaire. At 21 I was just out of college, broke, with college debt… by the time I turned 30 I was a millionaire. I’m not telling you this to brag. I’m telling you this so you know where the information is coming from—someone who made it and keeps making it with this advice.
Stop whatever plans you have for Saturday morning. I only need ONE hour of your time. This is the MOST IMPACTFUL event you will attend this year.
You owe this to your family.