The High Cost of Freebies

Yeah, right: You’re going to scratch my back if I scratch yours. And the check is in the mail. While you’re DEVELOPING A CLIENT LIST, you need a hook to make those clients leave someone else and come to you, and the easiest way to do that is to GIVE SOMETHING AWAY. But there’s a high cost to freebies. Which gives you more long-term profit: getting work or establishing credibility? Listen and learn as career experts Evan Forster and David Thomas share their experience on WHEN and WHETHER you should ever give your expertise away. What is the cost of a freebie? What are the rules for deciding whether you really will get something back? And how do you make someone feel like they’re getting something SPECIAL even though they aren’t.

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