Tell Compelling Stories – Chris Burfield

When it comes to making online videos they must be engaging, entertaining, and compelling. Avoid telling prolonged stories that just go on and on. Make sure to keep your message short and to the point so that you don’t lose your audience’s attention.

Propaganda Marketing Machine is a weekly show that helps you take control of your financial destiny and gain more freedom in life by helping you develop a successful online marketing and social media marketing strategy.

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Chris Burfield, CEO of VanBurf Media, a digital marketing agency specializing in facebook ad campaigns.

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  • … and there’s the old ‘Rule of Thirds’ for connecting with an audience (rule-of-thumb only and not carved in stone)

    1. One third want to be informed
    2. One third want to be inspired
    3. One third want to be entertained

    How to meet everybody where their mind is at?

    Weave in to your presentations facts (that inform) — story (that inspires) and general humor (to entertain).

    By the way – you cannot go wrong with self-effacing humor. It’s safe and reliable for pulling the audience attention further into your message..

    Oh, and the remaining 1% don’t care but they are in the audience anyway. Go figure!