How a Young Fashion Brand Takes on the Big Boys
Kirat Anand, founder and designer of KAS New York, left JPMorgan’s Investment Banking group to launch a fashion label. You can now find his KAS New York (www.kasnewyork.com) designs in retailers like Saks, Free People, and Anthropologie, in luxury hotels from the Ritz Carlton to Four Seasons, and on the pages of Elle, Women’s Wear Daily, and Glamour. Even Malia Obama, the President’s older daughter, chose a KAS outfit for the presidential inauguration concert.
How did he take on big fashion houses and win? We break down his strategy, story, and keys to success.