SMART SPEAKER USERS WANT YOUR CONTENT IN VOICE TECHNOLOGY-TIM CLARK
The results are in. 43% of smart speaker owners would be interested in using skills from companies or brands they follow on social media (NPR. 2018). Remember that the voice command skills are not limited to devices. This can also be accessed from your phone, computer, car, or website, and the access is increasing. This result comes from the 16% of Americans 18 years of age and up that own a smart speaker. 11% of those own Alexa products. That equates to 39 million people. As we enter into this new era of technology involving voice command, consider what kind of adaptations you and your company can make to evolve with this wave of disruption in the marketplace. Then, allow Nikos to build a skill in Amazons Alexa for your content.
In a 1,816 person survey conducted Nov of 2017, 65% of those owning a smart speaker say that they wouldn’t want to go back to life without their smart speaker. When asked in what ways their smart speaker is replacing other devices, 39% reported radio, 34% reported smart phone, and 26% reported computer.
SMART SPEAKER EFFECT ON AUDIO LEARNING, PODCASTS, AND NEWS
71% of users say they are listening to more audio since getting a smart speaker.
28% who are listening to more audio state they are listening to more podcasts.
23% who are listening to more are listening to more news/talk.
The audience is increasing, get your content out there in a skill and allow in skill purchases of your products.
IN SKILL PURCHASES ARE ON THE RISE.
Based on the 1,816 person survey.31% of smart speaker users added an item to their cart to purchase through the speaker. 23% researched items, and 22% purchased items previously not purchased through the device. In skill purchases are easy for the customer. They give a voice command to make the purchase and it links directly to their payment account. Adding in subscriptions and one time purchases to your skill is an effective way to get your products and content to customers.
Interested in hearing more? Nikos Computer Engineering specializes in Amazon Web Services and Alexa skills. Contact us for a free consultation and let’s get your skill out for purchase.
Tim Clark is the founder of Nikos Computer Engineering and is a Certified Amazon Web Services Developer and Solutions Architect. Nikos utilizes AWS to develop software solutions for small businesses using Artificial Intelligence, Machine Learning and Natural Language Understanding. To learn more and to get started visit http://nikosce.com .Also like and follow us on social media: Nikos Computer Engineering