Scale Your Big Idea: How Rachel Hofstetter Went From a One-Off to a Thriving Business

Rachel Hofstetter, former Oprah editor and author of Cooking Up a Business, had a great idea for her own wedding: Create a unique publication so that her guests at the wedding would know who everyone else was. It was a hit—and she started doing it as a gift for friends’ weddings. And then someone she didn’t know asked, “How much?” Since then she’s scaled her great idea into Guesterly, a service that creates a customized guide to who’s who at your wedding or event. Find out how she did it, scaled it, and got crazy coverage for it, too.

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