Pixel 506: How to make Impromptu, Informal Videos

Build Engagement with Video Marketing: Part 2- Impromptu, Informal Videos

Video content is becoming more and more popular these days. If you scroll through Facebook, you’ll see the majority of content, especially from companies and organizations, is in video form. You want to get started with your own videos, but you don’t know how to start. What kinds of video content can I create?

Video content can go three different ways- posed, impromptu, and how to videos.


Let’s take a look at the second kind of video marketing:



These are the videos that look like someone just picked up their phone and started filming. These are becoming more and more popular these days, especially by notable video influencers like Gary Vee and Grant Cardone.


The great thing about these videos is the super personal, almost like face-to-face, nature of them. They are perfect for talking about your opinions on something, reminding people to check something out, or promoting a specific brand or service.


Impromptu videos are most common on channels like Instagram, Instagram Live Stories, and Facebook. You can also upload them to YouTube for a more permanent source.


These videos need to be short and sweet. People are usually only half paying attention to these videos, since they are busy on social media and might not have a lot of time.

Pixel506 can help you with your video marketing

We’ll help you with your video strategy and make sure it is effective and interesting. Check us out at http://pixel506.com/ to learn more about our services.

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