Personal Branding — What Are You Known For?

In this Show

Joan Rivers had a strong personal brand. She was brash and bold and believed if she was poking fun at you it meant you were relevant. Grant begins the show talking about the time Joan Rivers came to his Hollywood Hills home for an interview on her TruTV show “ How’d You Get So Rich.” Grant shares what he learned about Joan’s work ethic, he amazing attitude and whatever it takes level energy. Her image or “personal brand” was more about her being a line-crossing female comedian with a lot of plastic surgery, with an incredibly strong work ethic, entrepreneurial, persistent and omnipresent. Joan was everywhere! Grant’s asks you, what is your brand? What do you stand for? If you died today, what would people say was your ‘thing’? If you have a business or want to get known in the company you are in you must create a personal brand. Grant offers the clear definition of what a brand is and then breaks it down simply. “Whatever you spend your time doing most is your brand.” He encourages people to ask themselves what they are known for and what do they want to be known for.

Grant also takes callers and helps them get the concept of personal branding sharing the 6 characteristics all powerful brands share:

1. Strong work ethic
2. Dependable
3. Ethical
4. Easily available
5. Trustworthy
6. In the public eye

Grant offers these key things to know about brands.
1) Everyone has one.
2) Your brand is what you do the MOST.
3) Your brand should add value to how people perceive you.

Grant advises spending time on your brand, enhance it and reinforce it every day!

  • Grant hit us up! Rock N Roll Vapor Bar is about to dominate the vapor market in Texas.. First store opens in 4 weeks we already have 5 investors blowing us up to open more stores. Vapor market has DOUBLED every year since 2008 projected to hit 3 billion this year and 10 billion by 2017.. #younghustlers

  • What do people know you for? What is your brand? #cardonezone @witnation

    • Mike Waters

      The whole DC Metro Area is about to know that I am the DC Car Guy, the Dean of Cars in the Washington, DC Metro area. – Twitter: @DCCarGuy

    • Grant Cardone


  • So right about Joan Rivers. She was incrediblsome hard working not to mention generous. She inspired a lot people and was known for raising money to feed lots of homeless and low income families in New York during the holidays.

  • Guest

    1.Writing 2. Working 3. Exercising Im thinking of the other 2

  • Jalen Hamilton

    Im calling in I have a question about risk & debt help me out Grant!

  • Michael McLaughlin

    @grantcardone…. I WANT #cardoneondemand but my dealership won’t step up. Can I sign up as an individual?

    • Call my office Michael and we’ll get you hooked up! (310) 777-0255

    • Grant Cardone

      Yes you can

      • Michael McLaughlin

        I will call your office.

  • Jarrod Glandt

    you are such a badass @GrantCardone – I want to be just like you

  • tyler smith

    I think Coke actually tried to rebrand, and failed…. They sky rocketed when they went back to Coke Classic though….. First thought right stick with what wins

  • Mike Waters

    @GrantCardone As the #DCCarGuy what is the most immediate thing I can do to sell a ton of cars when I start tomorrow?

    • Call my office and we’ll get you what you need! (310) 777-0255

  • I just finished 10X also listen on audio, the whole book is wonderful but the last chapter is helping me because your example of how you worked at getting the TV show, so many principles I can apply to my growing my martial arts business.

  • After listening to the 10 x Rule, If your not first you are last and reading Sell or Be Sold. I am branding!! Let me help you get lean and achieve the body you desire. Like Jarrod said , I want to be a bad ass like Grant Cardone. @GrantCardone @getleanfitness:disqus @Jarrod Glandt:disqus

    • Grant Cardone

      Let’s do it -need to drop 5 and strengthen up

      • Your on!! I will send you some videos from my book that will be released in about 30 days. Email me at to where you want them sent. I will also set up a online training area on my website for your staff!!! 10XXXXXXX with the SUPERMARKET SWAG.

  • Mike Waters

    Y’all hook me up with a follow on Twitter, @DCCarGuy . No matter where you live I can help you out before you sign papers on your next ride.

  • Get me some followers bro on twitter @getleanfitness:disqus !! I can do online personal training!! Let the Transformation Begin!

  • Christopher Michael Jones

    I respect the hustle bro

  • Don E Double

    Man, you the man.

  • Mr. C

    if it wasnt for Joan i would not have started following you. I looked you up after the episode of howd you get so rich

    • Grant Cardone

      Wow that is very powerful

  • KAILO Consciousness

    1. Bringing Clarity through Thorough + Detailed Psychic Readings. 2. Telling It Like It Is through Psychic Life Coaching + Psychic Readings. 3. Changing Lives through constant connection: answering questions, teaching, spreading guidance/tips/insight/bog posts/videos/etc. 4. Building an image through design: websites/ads/logos/Pinterest, etc. 5. Building a brand of omnipresence: working with clients all over the world from students to CEO’s, lawyers, and Federal Gov’t members.

    I like this branding definition and message – of course. I also like to take it 3 steps further:
    “What are you doing?” A: Writing
    “What do you write about?” A: Sports
    “Who do you interview: Coaches, players, audience, game play, etc.” A: Game Play
    “What’s your style? Do you share tips, criticize them, make fun of them, etc.” A: Criticize
    “How do you criticize: With statistics, humor, opinion, etc.” A: Opinion
    BRAND: Opinionated, broad-caster like, sports writer with a knack for detail and powerful ability to critique
    THEN: How can you use this to branch out?
    -Broadcaster gigs
    -Guest appearances sharing your opinions
    -Teacher/Coach/Tutor using critiquing abilities and detail-oriented vision.


  • One of the best shows so far!