Marketing to Women Just Isn’t That Hard, Virgin (but you still got it wrong)

You want to reach a new market (women, teens, Latinos, Millennials, etc.) but you’re doing it all wrong. Rachel and Suzanne use Virgin’s new hotel for women travelers as their case in point. They bring in the big guns to help you get it right, as marketing and branding expert Rosemarie Ryan of Co: Collective joins them on the set.