March Madness is Here, Here are the Winners
I’VE GOT WINNERS, I’VE GOT WHAT YOU MAY EVEN CALL LOCKS
…that will make you a lot of money. Are you ready for them? They go against the norm because few people pick them, but remember that every March upsets happen in the NCAA tournament. People are always surprised when it happens, but lower seeds take out higher seeds every single year. Are you ready to hear the winner this March?
YOUR FINANCIAL BRACKET
The typical American has their bracket with the #1 seeds of 401K, house, 40-hour work week, and college education. None of those are sure bets.
In the game of life, don’t gamble based on what the general public views as the favorite. Put your life into brackets and see which seeds you are putting first.
The reality is your #1 seeds for financial success should be training, prospecting, follow-up, and closing.
PROSPECTING: WHY THIS IS A BRACKET WINNER
It doesn’t matter how good your product or service is if you want to sell and make money—you must first find people to sell to. Everything you want is reachable only if you start prospecting like your life depended on it. You could be the greatest salesperson in the world, you could know how to SUPERFREAK a demonstration, handle all objections like a closing ninja, have hundreds and hundreds of closes in your arsenal ready to use on the spot, but what good is any of that if you have no one to use them on? You need to prospect.
I wasn’t always as well-known as I am today. I had to knock on thousands of cold doors just to get people to even know me when I started my first business. That is the main purpose of prospecting—to get people to know about you. Your problem is obscurity. By prospecting, you can create your own economy.
TRAINING: WHY THIS IS A BRACKET WINNER
My whole life I have wanted to do great things. In most cases where greatness is achieved there is someone that has been preparing their entire life, showing up day after day and then when the right situation occurred, they were there and delivered. The single biggest reason I became successful in sales was not because of my personality, the production, the company, or the economy but because I had the discipline to prepare and train.
Anything you want to be great at requires training and preparation on a daily basis.
Write a list of any of the great investors, athletes, artists and how often they work on their trade. Warren Buffett spends most of his day reading reports, LeBron trains more than others, and Leo completely commits to the studying and preparing for the character he is going to play.
When I first started in sales, I was just showing up, taking my shots at deals and getting pot shot results. One month was good and the next month sucked. It wasn’t until I committed to my career and prepared with training material on a daily basis that I became a great salesperson.
FOLLOW-UP: WHY THIS IS A BRACKET WINNER
Consider that 48% of all salespeople never follow up and 64% of companies admit they do not have any organized way to nurture a lead. This is a game changer and a way to dominate your market if you follow up better than the competition. Keep in mind the average company takes almost 72-hours to follow-up a lead and you can see why contacting a customer in the first 5 to 10 minutes increases your chances of closing the customer 900 times!
With all the CRM’s, apps and software available today, you would think this follow-up problem would have been fixed, but it hasn’t. In reality, if a salesperson does not know what to say or how to get the prospect back on the phone, then how can you expect them to make a second call, much less the five to twelve calls necessary to close a deal? Follow up is a massive problem across all retailers and an even bigger opportunity for those that commit to exploiting it.
CLOSING: WHY THIS IS A BRACKET WINNER
Closing is the final step in the pursuit of any goal. Nothing truly happens until you’re able to engender the support, energy, and resources of others. As harsh as it may seem, the close is what separates those who have from those who don’t have. This critical and vital ability is what differentiates the dreamer from the person that realizes his dreams!
You may think that’s an overstatement, but the only reason you know the names of people like Christopher Columbus, Ben Franklin, Abraham Lincoln, Thomas Edison, Henry Ford, John Kennedy, Martin Luther King, Walt Disney, Mother Theresa, Bill Gates, Steve Jobs, Colonel Sanders, Oprah Winfrey, and Barack Obama is because they were able to close others on their ideas.
The art of closing the sale is a needed skill of anyone that wants to move their ideas, dreams, products, and services into the marketplace.
Many people will be watching the basketball tournament this next weekend, but the ultimate winner this March is anyone who has the four financial #1 seeds in their life. Prospecting, training, follow-up, and closing will beat a 401K, a house, a 40-hour work week, and a college education—I assure you.
During this tournament season, these are the only locks you can count on.
Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.