Know What You’re Great At: An Interview with Heidi Krupp, Krupp Kommunications
To kill it in business, you have to know what you’re good at, and own the crap out of it. First, Terri teaches you how and why to embrace your inner expert. Then, she talks with Heidi Krupp, founder of Krupp Kommunications and finds out how this journalist/producer discovered her innate ability to generate mad publicity for her clients. Also: How Heidi found a mentor, sold her car, and launched her own business—in that order, pretty much.