Is Your Attitude Hurting Your Bottom Line?

Outstanding products can attract business, but your attitude will ultimately determine whether customers buy from you or not. In sales, you must have a positive attitude before process or product. I want to share with you a stellar example of a great attitude. I saw a beautiful jacket on display in a store window and was so intrigued by it that I went inside to have a closer look. The jacket literally stopped me and pulled me into the store. I asked the lady about the price, and she told me as she helped me slip the jacket on.

I stood there admiring my great reflection in the mirror, and I started protesting that the price was outrageous and added that I didn’t even need the thing. With an understanding and beautiful smile, she said, “Nobody buys a jacket like this because they need it. They buy it because it’s beautiful and it makes them feel good.” I knew she was right and immediately asked, “Do you take AmEx?”

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The ability to be positive no matter what the customer says is the one thing that will ensure you’re a winner in the end. When you are positive, people will find you irresistible and start asking if you take their preferred form of payment. Here are a few suggestions that I’ve used in my life when I wanted to make sure I had a great, super-positive attitude:

1. Visualization—Try and see the customer taking ownership before they do. The sale starts with you, not with the customer. See them using the product or service in your mind. Remind yourself of this before you ever get in front of a customer. Think in terms of when not if. For example, “When you do this with me, you will get this result.” If a customer is not decided about the product or service, I tell them, “It’s only a matter of time before you do this with me.” I recently did this with a guy and after the third time he said, “You are so confident, I like how you keep assuming the sale.”

2. Dig for Details—Find out what the buyer has done in the past. This will result in understanding how your prospect is a buyer. For example, I have asked a customer, “When was the last time you invested money in a product like this?” They told me about the three times they did this and then I asked, “What did you like and not like about each decision?” Each answer provided me with vital information. This is their buyer DNA, so to speak, to make the sale.

“If you aren’t where you want to be in life, you’ve got to work every minute and snatch up every opportunity.” – Grant Cardone

3. Treat Each Customer Like a Millionaire—Treat people like they are super rich and they will act like millionaires. Keep doing this regardless of how the customer acts. One of my clients once told me he would not spend money on my product and that it was a waste of time. I treated him like a millionaire and told him I wanted to fly and see him, regardless. I got the sale.

Having a great attitude will pay you more in life than anything else. People will remember you not for how much money you made or for your success, but for how you handled life and made others feel great. Your attitude and your ability to have a positive influence on the attitudes of others will affect not just your sales, but every area of your life, including your marriage, kids, health, wealth and finances. You name it, and a great attitude will affect it.

Change your attitude today and start making more sales. Get my Playbook and let me take you to your first million dollars—I’m making people rich with my material and I want you to be next. Why not?

Be great,


Grant Cardone is an American entrepreneur, New York Times best-selling author, speaker, motivator and online sales training expert. Cardone is a respected, highly regarded master salesperson whose passion is to teach people how to sell themselves, their products and services regardless of economic climate. His books, audio packages and seminars provide people of all professional backgrounds with the practical tools necessary to build their own economies towards the path to true freedom.

“Success is your duty, obligation, responsibility.”

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