In a mobile-first world, 74% of consumers still buy products using a computer by Stewart Rogers

In a mobile-first world, 74% of consumers still buy products using a computer by Stewart Rogers

New research from Skimlinks, which took in data from 15 months of commerce-related content, shows that nearly three-quarters of all purchases measured are made using desktop and laptop devices, rather than smartphones and tablets.

In a world where everyone from web designers to search engine giants like Google is telling you to deliver your websites and online experiences on mobile as a priority, it seems that the most important interaction of all is still happening on the computer.

Commerce-related content — or “comtent,” as Skimlinks like to call it — describes content designed for the sole purpose of generating revenue, such as buying guides, product reviews, “get the look” articles, vouchers, deals, sales, and product or service-focused list articles.

So why are consumers moving to the computer when it comes time to purchase a product?

Read the full article at: Venture Beat

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