I Messed Up…
Yesterday my company sent out an email for my Strategy of the Week that had a subject line that was offensive. I want to apologize for this being sent out. While it was not approved by me I am the leader of this organization and I am the one ultimately responsible. This will never happen again—it was wrong, we went too far and I apologize to anyone offended.
Tips for Dealing When You Mess Up:
1) Confront Head On
Be a useful tool for disseminating accurate and timely information. Dealing with the media in good times or when things are more challenging, can be frustrating.
2) Handle It—Set the Rules of the Game
We made a mistake, I own it and I hope you can forgive us for it. I won’t apologize over and over again. People make mistakes. I am not going to be punished repeatedly.
3) Use the Energy of the Crisis or Mistake to Increase Exposure
Write articles, do interviews, record podcasts, etc. Get in front of the story if you can.
I hope this find you well.