Tips for Dealing When You Mess Up:

1) Confront Head On
Be a useful tool for disseminating accurate and timely information. Dealing with the media in good times or when things are more challenging, can be frustrating.

2) Handle It—Set the Rules of the Game
We made a mistake, I own it and I hope you can forgive us for it. I won’t apologize over and over again. People make mistakes. I am not going to be punished repeatedly.

3) Use the Energy of the Crisis or Mistake to Increase Exposure
Write articles, do interviews, record podcasts, etc. Get in front of the story if you can.

I hope this find you well.

Be great,

GC