How to Select the Right Target Audience for Facebook Ad Campaigns
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How to Select the Right Target Audience for Facebook Ad Campaigns – Robert Syslo Jr

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Facebook and all social advertising used to seem as an uninhabitable wasteland of terms and
knowledge that was hard to get. It really isn’t, its actually quite simple, of course how you use
the tool dictates its effectiveness. In selecting and audience for Facebook Advertising you have
to think on many levels, I will not get into the technical details of Business Manager on the
backend, but rather focus on the selection. Selecting the audience should come about from a
gathering of data and information, not generic blanketed advertising. This is what separates
good marketers, average social media marketers to the greats.

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