How to be an Entrepreneur

Etiquette isn’t just about chewing with your mouth closed; it’s about how you make people feel. As an entrepreneur, everything you do speaks to the kind of business you run, and determines who you will work with—and who you’ll put off. This week: Jodi R. R. Smith, founder of Mannersmith, on how she built a career teaching this vital skill set. Plus: How she creates and tests new products and services, and her rules of thumb on networking, social media, and the art of persistence.

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