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How RTB.CAT Handles Ad Exchanges for Business – Jen Brannstrom

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How RTB.CAT Handles Ad Exchanges for Business – Jen Brannstrom

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.

Learn more at – http://rtb.cat/

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