How RTB.CAT Handles Ad Exchanges for Business – Jen Brannstrom
How RTB.CAT Handles Ad Exchanges for Business – Jen Brannstrom An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. Learn more at – http://rtb.cat/
