The Genius of the Zappos “Whoohoo!” – The Big Payoff

If you think your company’s biggest asset is a piece of software, you’re missing the point. Every company needs to be driven by a feeling— one that gives every stakeholder in your success a reason to keep coming back for more. Guest entrepreneur and fitness expert Brian DiSanto joins Rachel and Suzanne to reveal the secret behind how this former fat kid turned a passion for losing weight into a business that is making a ton of money and changing people’s lives.

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