Edutainer: Education or Entertainment?
No, that is not a typo, I did say edutainer. To edutain is to educate in an entertaining manner. You need to educate, but you also need to be entertaining because you have to keep people’s attention. Do you want to be boring or edutaining?
Here are a couple of differences:
- Boring: Post yourself giving a speech behind a podium.
- Edutainment: You’re giving the speech while hanging out the window of a moving Rolls Royce.
- Boring: Throwing statistics at people.
- Edutainment: Do a documentary on money and show the kind of people being affected negatively by the scarcity mentality every day.
I like to edutain, that’s why I put together Whatever It Takes: The Ultimate Job Interview:
I created a reality TV series because I know how popular these types of shows are. My show wasn’t just about entertaining people though, I wanted to teach people what they are doing wrong when they are looking for employment and what it actually takes to be great.
The feedback I got from this series was phenomenal—it entertained, but people learned things from every episode.
In this second example of edutainment, I used a dummy as a prop. People loved how I just kept slapping him, but I had an important message I wanted to get out there. The dummy just helped me get the point across. I could have been boring, stood in front of a camera with some bland wall in the background and talked about how everyone makes mistakes in life, but who would watch that?
In another example of edutainment, I was taking some cash out from the bank one day and I took the opportunity to record it and talk about money. People want to see the real you, that’s why I try and do as much video as I can of my everyday life. Would you rather be taught finances from some boring professor in an ivory tower, or let a real businessman teach you how he got rich in the real world?
The bottom line is this, if you want to grow your business and your brand, you need to get attention. We live a world of distractions. You may be very capable of educatingpeople, but if you can’t entertain them while doing it, you will not have their attention for long.
You can entertain people, but if you don’t educate them with anything of substance, they’ll quickly get bored of your antics. Combine entertainment and education and you have a powerful combination that can grab the attention of the marketplace.
Do you think I’m entertaining? Boring? What would you do differently if you had my platforms to reach people?
Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.