Don’t Be a Generalist: Ilise Benun on How and Why to Pick a Niche

The age of the generalist is over. In order to be competitive, you not only have to be good at what you do; you have to give people a reason to choose you. Enter: Your niche. The fear is that you’ll “limit” prospects. Wrong. The more specific you get, and the more targeted your approach, the more you have to offer, and the less time you waste on the jobs and clients who aren’t a fit. Marketing Mentor Ilise Benun shows you how and why it’s time to pick a niche.

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