Including UX Professionals in Customer Strategy – Pixel 506


User Experience (UX) is the experience a user (client or customer) has when they use your product. It is most commonly used to talk about applications and websites, though the same concept applies to other products and services. Basically, you want your product to be easy to use and pleasing to use. Most people think UX is all about design, but they’re wrong.


UX professionals need to be involved in customer strategy, not just design. How would that look? Here’s how:  


Integrate UX professionals into all parts of the strategy and…


  • You would ask the right questions in order to find out in-depth who the persona/buyer/user is for your product/service.


  • You’d have a user-research informed map of the flow of how the user goes from point A to B in any situation.


  • You would audit your product/service to analyze if you can salvage any parts or if you need to start from scratch. Therefore saving you time and money.


  • You’d engage in fast prototyping, allowing you to iterate rapidly in development. This allows you to work on small chunks of your product. You analyze, develop, reanalyze, adjust development, and on in a creation cycle.


Remember, this process is ultimately about meeting the user’s goals. But it’s also about using the most efficient strategic process to do so. User experience reduces the risk that you’ll design the wrong product for your target audience. It’s about saving you grief as well as time and money.

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