The Art of Business as a Creative Professional

You know how commercial artist Nick Longo gets work? He keeps showing up for it. He’s not over here in a corner wondering why no one wants his “art.” He’s in business, and so he makes sure people know it—even if they don’t respond to his emails at first. Or, for months on end. When you’re a creative professional, it’s easy to be tempted to get caught up in your “work” and be mad at people for not appreciating or adoring it enough. Well, Nick says, get over that. He did—and he has the clients to show for it. PLUS: Why it’s dangerous to confuse ability with expertise (i.e., how Terri failed at wake surfing).

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