Crash Course in PR with #BrandBoss Lisa Nickerson

Public relations has to two objective: Two promote you, or protect you. Either way, you’ve got to own the spin and maintain your brand’s image through careful use of PR. And Lisa Nickerson is just the woman to do it. This episode, the #brandboss herself gives you a crash course in PR, following up, and how to get the right kind of attention. Shot aboard the Seabourn Odyssey.

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