Competition Is for Sissies

 Many centuries ago Alexander the Great was presented with an extremely difficult problem—an intricate knot with its end hidden. The legend says that the knot was to be untied only by the future conqueror of Asia. How would you begin to untie a knot that you can’t even see the end of? Big, complicated problems require bold solutions. Alexander sliced through the knot with his sword—destroying the knot entirely.

What is your biggest challenge?

  • You can’t get that girl on a date?
  • You live paycheck to paycheck?
  • You can’t close deals at your job?

Every problem has a solution. Basil King is quoted as saying, “Be bold, and mighty forces will come to your aid!” The actual saying was, “Go at it boldly, and you’ll find unexpected forces closing round you and coming to your aid.” Today you need to get bold.

When I started with social media I posted maybe twice a day. I don’t know what I was thinking—it was little think. My office simultaneously began sending out e-mail strategies once a month and we found ourselves getting unsubscribe requests from people who wanted to be removed from our e-mail campaign for sending too often. My “friends” suggested I back off. That is when I woke up and came to my senses.

The social media knot could by solved not by flying under the radar—but by launching into orbit. Instead of backing off, I commanded my staff to go 10X. I increased the number of posts to ten times what I had been doing. We started sending out e-strategies twice a week instead of monthly—that’s 8 times a month—and I started tweeting 48 times a day on Twitter, once every 30 minutes! I lost some “followers” but they weren’t ever going to help me with my mission—and I gained many, many more supporters in their place.

Sometimes problems are only solved by bold actions. Almost every problem people face in their careers and other aspects of their lives—such as failed diets, marriages, and financial problems—are all the result of not taking enough bold action. I’m talking about going 10X, being relentless, and doing the things that “normal” people don’t consider. Alexander the Great solved the Knot in an unconventional way—he didn’t untie it he cut it in half—literally destroying the opposition. You have to DOMINATE to succeed in the marketplace. Nobody would do whatever it took to solve the problem except Alexander the Great.

The same truths apply to business as they do to life. Be bold with social media, be bold in your relationships, be bold in your career, and be bold to close the deal. Whether you play poker or not we all have chips in life—your creativity, energy, efforts, ideas, and motivation. We can go all-in as often as we want.

You won’t run out of chips in life or use up all of your energy and efforts by committing yourself 100% in all situations.

Most of society discourages the all-in mentality because we are taught to play it safe, protecting ourselves from losses rather than going for the big payoff. Some challenges in life can’t be played safe.

I’d encourage you today to think outside the box and be bold—get on Cardone University and solve those intricate problems that have been keeping you back financially. Let’s face it, if you have a sword but don’t know how to use it, it doesn’t do anyone any good.

Be great,


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