Can You Sell a Fish?

I turned 58 years old this year. I am as committed today as I ever have been and I want to share with you the story when I first experienced the magic of commitment. One summer I was working with an offshore crew boat that serviced oil rigs.

We were just off the coast of Louisiana, and we used to sit around waiting for the rigs to call on us. When we weren’t actually working, we’d spend our time fishing off the edge of the boat. On one particularly lucky day, we brought in hundreds and hundreds of red snappers. As we packed them in what little ice we had, I listened to the other crew members on board who were planning to take their share of the fish home to eat.

For some crazy reason, I offered to buy up everyone’s fish with the idea that I’d go out and sell them all.

At the time, I’d never sold anything and I didn’t know anything about sales—much less fish sales. I didn’t even know who I was going to sell them to. All I knew was that my instinct was telling me that someone would want to buy those beautiful fresh red snappers.

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With hundreds of snappers piled in the back of my truck, I realized that I needed to create a market, find some customers, and figure out how to convince people to buy my fish. I had to think super fast because the ice on the fish was melting, and I was going to lose my paycheck and my inventory if I didn’t move the product right away.

As I thought about where I might find customers, I remembered how the Bible salesmen used to come knocking on the door of our home and how committed those guys were. It was getting later and later, and I decided that if the door-to-door approach was good enough for the Bible salesmen, it was good enough for me.

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As the ice continued to melt, I blasted through neighborhood after neighborhood announcing that I had fresh fish. Knocking on doors, I quickly explained that these fish had been caught in the Gulf that very morning and they were the best that money could buy. After I’d covered the houses in the area, I went to the businesses, where I found more prospects and sold the rest of the fish. And I did it all before the last of the ice melted. That was the day I learned about the value of commitment. I had a fanatical, have-to-get-it-done-whatever-it-takes level of commitment!

Commitment = Results = Happiness

I got more money selling fish in a few hours than I had made doing hard labor for two whole weeks, and it all came after I had made the commitment to sell those fish. I had put myself in a position where I didn’t have a choice—I had to sell them or lose them. It was do-or-die time. After that experience, I was “hooked” on sales, but I did not become a professional for seven more years.

My fish selling story is living proof that success takes commitment. You’ve got to be in it 100 percent with no other fish to fry. A ‘burn the ship’ kind of mindset is what it takes to get you to a place where you’ll do things that will ensure results. Get into the game as though your life depended on it, because your life really does depend on it. The life that you’ve been dreaming of depends on you getting in 100%, all the way, right now.

Commit yourself to selling as something that is vital to your life regardless of your career path (but especially if you are in sales).

Commit right now and see what happens. Commitment is like magic, and nothing magical will happen until the commitment is there. Most people do not attack their projects with “I-have-to-get-it-done-now” urgency and therefore, they just don’t get it done. Most people you meet never commit like fanatics and therefore they never become fantastic.

Since that summer I spent working out in the Gulf servicing oil rigs, I have sold fish, cars, clothes, real estate, videos, jewelry, investments, and even ideas. I always find that I do best when I am interested in the individual—the “human being” who wants to enjoy life and solve a problem by buying my product.

Start experiencing the magic of commitment today and commit to the following:

• Commit today to solving problems.
• Commit today to greatness.
• Commit to learning.
• Commit to thinking big.

Your life is on ice and time is of the essence. Commit today and go all-in or you will lose what you have. Get my new program Playbook to Millions—commit to it right now—and thank me later.

Be great,


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