Can Green & Tonic Become the Healthy Starbucks?
When husband and wife team Jeffrey and Cai Pandolfino launched Green & Tonic (www.greenandtonic.com) they thought they were getting into the
healthy-food delivery business. But a market opportunity lead to a far
bigger possibility: the chance to do for healthy food what Starbucks did
for coffee. Here we break down how they are engineering a strategy to make
that happen: who they target, how they build a unique product offering,
and how they differentiate themselves from the competition.