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Building Your Brand As a Couple

In this Show

Brian Williams, a trusted source, ruined a 20-year brand, his legacy, and has been suspended from NBC.

Grant commends NBC for taking a stand in this situation and acknowledging that Mr. Williams was wrong and inappropriate. Elena says shame on NBC for not having those around Brian Williams, who she feels knew the truth, come to light as well. There was a team with him, he wasn’t by himself in the field, and they must have known the “facts” were inaccurate.

What would you do with your spouse if you found out they were lying in public?

People need to look at their relationships and their brand as a couple. Your brand needs to be consistent; this builds trust. And you can find out who your friends are based on how they approach you, what they invite you to do, where they invite you to go, and how they act around you.

Your Brand as a Couple:
1. Do people even know who you are?
2. What do people know you for?

“Brangelina” is a brand, as a couple. People see them as a unit, not separate, but a team.

Elena is known as being beautiful, friendly, a lover of people, a people-pleaser, and people trust it. Grant is known as a highly motivated worker, a cusser, a business guru and a social networking monster—and people trust and expect that.

Spousal Correction: Do you address disagreements in public or behind the scenes?

Friday the 13th, at 1:45, Whatever It Takes: The Ultimate Job Interview is dropping—Exclusive to subscribers only. Subscriptions are free.

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