Be Obsessed or Be Average #BOBA
A couple of years ago Oxford University came out with a study* showing how 47% of all jobs will be automated in 20 years. You see it happening already. Go to a Walmart, Target or a CVS and self-checkout is the norm, not the exception. Places like McDonalds* and Wendy’s* are rolling out self-service kiosks with touch screen technology to speed up the ordering process. With rising costs in managing a business, it’s a no-brainer.
I don’t need a fancy algorithm to know that industries will always be disrupted by technology. There are more mobile devices on planet earth than people and your cell phone has more computer power than all of NASA back in 1969 when it placed two astronauts on the moon.
Robots and automated service is no longer just a myth in a movie; they are taking jobs from anyone and everyone who is average. The fact is it takes work to lose a job because of lack of production. When technology becomes obsolete, it is thrown out. The difference between you and a computer is that you have the ability to upgrade yourself into a new version as often as you want.
Related: The Traits of the Greats
If you want to become better at something, learn the skills. Steve Jobs’ goal was to “ding” the universe—to create products that forever changed our planet. Look at what he did with Apple and Pixar.
No robot could ever replace Steve Jobs. Why? Because he was OBSESSED.
Obsession and greatness cannot be programmed into a computer; so you better be sure you are fast and you better make sure you are great. Obsession is the ultimate protection offered by exceptional people that can never be replaced by a computer, automated service, the Internet or even a lower price.
I’m not a robot, and no robot will ever be replacing me. You can’t automate obsession and greatness. To become valuable and remain valuable in the future you must be able to embrace change. Here are TWO things you need to do to never become obsolete:
1. Create—Humans are amazing when it comes to the ability to create. Robots, computers, and technology are tools used to create—they don’t create on their own. If you are not creating, thinking innovatively about how you can make your company better and solve people’s problems, then you aren’t growing. To avoid becoming obsolete one must expand.
2. Lead—CP30 and R2D2 can’t lead, it takes a Luke Skywalker to bring some direction and passion. Every business in America needs leadership. People need to be inspired, trained, and directed. No technology will replace the human element in this.
Those that can create and lead set themselves apart in the marketplace and will continue to do so. No matter what technology comes, the world will need leaders and innovators who are obsessed with success. Looking at 2016 and beyond, if you are interested in getting ahead, check out my new book Be Obsessed or Be Average.