The Value of Appreciation in Marketing with Jay McHugh
In this Show
In this episode of Ask the Pro Robert Syslo Jr, Director of Production for Grant Cardone TV, sits down with the Appreciation Expert Jay McHugh. Jay is involved in Network Marketing and talks about Send out Cards, a unique way you can show appreciation to your clients and leads. Jay preaches about the value of appreciation in marketing and how this type of follow up marketing distinguishes you from your competition. The end goal is to get in front of your customer, show them your appreciation, and grow their business as well as yours. It can be as simple as saying “thanks”. Whether it be bartending, lawn cutting, or real-estate, showing appreciation will increase your income. People don’t refer average. When you send something unexpected to show appreciation, you will set yourself apart from the marketplace where appreciation is seldom shown. Instead of waiting to show appreciation at the close, frontload it and do it at the beginning. How can you utilize appreciation in your business? You don’t have enough dollars to compete with Google or Zillow but you can show appreciation in ways in which they don’t. Creativity follows commitment!
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