Today on the G and E Show Grant and Elena Cardone say that your relationship is a business. It doesn’t matter if it’s the relationship you want or the money you want—the principles remain the same. Both business and marriage require you to expand and create continually. There are four principles you need to apply at work and home:
1.Set a target—No matter what area of life, if you have no target you’ll end up with nothing. People get in bad relationships because they don’t have a target on what they want. People don’t have money because they don’t ever set targets.
2.How to get the target—Having a target is the starting point but you have to have the skills to know how to get it. Grant set Elena as a target—the woman he wanted to spend the rest of his life with—but he also needed the game to win her heart over. Same with finances, people can have a million-dollar target but if they have no sales skills it’s all pie-in-the-sky.
3.How to keep it—Once you attain the target you have to be able to retain it. Grant tells the story of how Elena once almost ended the relationship because Grant wasn’t doing the things necessary to create in the relationship. You have to keep delivering the goods after attaining the target. The same holds true in business.
4.How to multiply it—All businesses must expand. Treat your marriage as a business. You want to treat your spouse as your most important client always working to please them and win them over. If you are short on creativity you are short on commitment. If you don’t know how to grow money you won’t know how to grow a relationship.
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