On today’s special holiday episode of Cardone Zone, Grant discusses when to lower your prices and when not to. According to the National Retail Federation, 135.8 million Americans plan to shop on Thanksgiving weekend and nearly 80% of holiday shoppers—183.5 million—are planning to shop on Cyber Monday. There is no doubt that consumers are wasting no time when it comes to shopping. Just this week, Grant slashed the prices at his web store on all of his products. These are the lowest prices ever—up to 90% off. While these prices are rock bottom, one of Grant’s cardinal rules is, “Never use a lower price to close a deal.” So how is his mega Black Friday/November special different? His goal is to reach 7 billion people and he wants everyone to be able to benefit from his content and is using price to get to more people.

Watch as Grant discusses the difference and suggestions:
1) When to lower prices
2) How to strike while the iron is hot
3) The importance of driving traffic

Shop the Black Friday Sale and stock up on webinars, books, CDs, MP3s, eBooks, wristbands, 10X planners, calendars, water bottles and more. This is only while supplies last so don’t wait until it’s too late: http://www.grantcardone.com/blacknovember/

My GCTV is mobile. Get it on: Apple | Android

Network With Us:
• Subscribe to Grant Cardone TV
Facebook – Grant Cardone
Twitter – @GrantCardone
Instagram – @grantcardone

22 comments
John131
John131

What was that subliminal advertising for at around 6:23?


Dizzlefoshizzlenizzle
Dizzlefoshizzlenizzle

So I never ask my wife to buy anything any more because 100% she will always say no. But every blue moon I'll ask just to see if she has changed her mind.

My conversation today went like this.

Me: honey I want Grant Cardones MP3 closers survival guide the original price is 39.95 and the Black Friday special is $9.95. You can say yes or no but keep in mind that I will own it. Weather it be today or a couple of months from now I will own it. Do you want me to buy it today or 9.95 or buy it later for 39.95?

Wife: well it is Christmas and we told each other that any extra money we have would go toward christmas so I'm going to say that the answer is no.

Me: awesome honey I agree with you and that's why I love you, your the best!!!

tai_law
tai_law

I just started getting my Cardone education hustle on so I'm going to say you lower price to get your previous customers come back as return customers is very important. Then to get persons who haven't yet learned about the products and services to know about it.

joelbuhr
joelbuhr

Its about getting people to become buyers. Every buyer is a buyer, treat them as a buyer they will turn into a buyer.... of more things, and of higher price tag things.  Its motivating them to take an action to their betterment that is in their best interest.

SulaniPerks
SulaniPerks

Your entry level products are lower at this stage.. yes it will make you less money initially. BUT more money long term.

Since this will be your start of sales funnel.

People who purchase the books,CD or MP3 will be very happy with their investment and also get to know you better and will be in a position to invest large sums of money for your higher end products like the Cardone University.


thecreditcowboy
thecreditcowboy

if you create urgency, it help's

the flow of the deal

brettjcoffey
brettjcoffey

I have all these products - they are the bomb - at 10x the price they are more than worth it!!!


You lower it now to get people in the door - they recognize the extreme value and buy more at full price later! Never lower in the close as you devalue your product and your own worth! #CoffeyLife


Carl Cook
Carl Cook

Grant, 

Selling to your existing customer base versus attracting new customers... both important, but how do you view the balance?

Carl.

Liverpool.

Felix Koifman
Felix Koifman

Mr. Cardone, you are the best!


thank you.


You lower prices to get attention! grab the space! Like octopus!

and then, give them another package on a higher price!

right after they understand that can't be without you! 



brettjcoffey
brettjcoffey

You lower it now to get people in the door - they recognize the extreme value and buy more at full price later! Never lower in the close as you devalue your product and your own worth! #CoffeyLife


Felix Koifman
Felix Koifman

Mr. Cardone, you are the best!

thank you.


You lower prices to get attention! grab the space! Like octopus!

and then, give them another package on a higher price!

right after they understand that can't be without you! 

EdMonson
EdMonson

You're lowering the price because that stuff isn't making money on your shelf



terril
terril

because you aren't working it is already produced



Claire Schnur
Claire Schnur

you lower it now cause you are rising above the noise

Claire Schnur
Claire Schnur

Wow, I am still listening and reading the Cardone package I got during the RIPOFF promo, at $15 a piece you got to get them.  Ridiculous deals and such good training for sales

Jason Silverberg
Jason Silverberg

Price shouldn't get in the way of disseminating information to the 7 Billion people on the planet.