In this episode, Grant Cardone talks about social media and urges every business to establish a smart, powerful presence on as many social media platforms as possible. According to Grant Cardone, social media has been a great gift for his business. Businesses are too caught up in ROI because they don’t fully understand the functions of social media. Cardone actually posts on his platforms himself and advises businesses that they should ‘attack the marketplace’ and make yourself, your business and services known to the masses. Social media is a great tool to accomplish this purpose. Grant offers tips and makes it clear the purpose of social media is to make money and gaining attention and keeping it is the key. Cardone gets most of his business via YouTube and his activity on Twitter and Facebook. Each platform requires a different method and businesses MUST understand and use them all. Grant also takes viewer calls which in this episode makes for very interesting interactions that are spontaneous and irreverent.