I want to tell you a story today—a story that will tell you how to get what you want out of life—but many people who read this will not like this idea at all. In fact, some people will hate what I’m going to tell you. For those that take this advice, they can have whatever it is they want out of life.
It really is a ticket to your wildest dreams coming true.
If you want that, read on…
In order to properly explain to you the secret of getting what you want out of life, I want to tell you a story that illustrates this. Have you ever heard of Jerry Weintraub? He passed away 2 years ago at the age of 77, but many of you may know him from producing films such as The Karate Kid and Ocean’s Eleven. Before he got into making movies, he was a talent manager.
Jerry is credited with making show business history by becoming the 1st person to organize and manage large arena concert tours for singers. We’re talking guys like Frank Sinatra, Neil Diamond, Bob Dylan, John Denver, and Led Zeppelin. How did a guy born in Brooklyn with no connections do all that?
In 1970, he had an idea—a vision. His wife told him he was nuts. Most normal people would tell him it was stupid and couldn’t be done, but he wanted to take Elvis—the biggest star in the world at the time—on a national tour. He didn’t know Elvis and didn’t know anybody who had a connection to Elvis, but Jerry had the commitment.
This is where Jerry Weintraub separates from most people. Instead of just dreaming, or thinking about the obstacles and giving up, he began to take action. He contacted Colonel Tom Parker, Elvis’s manager, and kept calling him month after month for a year. He persisted, wore the Colonel down, and eventually got a meeting.
The Colonel, Manager of Elvis
Jerry closed him and was told that Elvis’s only request was that Elvis wouldn’t play to an empty room. In fact, Elvis didn’t want to play if there was a single empty seat.Every single seat in the house needed to be full when he sang. The place had to be packed!
His first show with Elvis was right down the road from where I am today—Miami Beach. He booked the convention center with 10,000 seats. He found out very late that thousands of seats were left unsold. He called the Colonel to tell him he needed help, 5,000 seats were not filled yet. The Colonel replied, “Son, we don’t have a problem. You have a problem.”
Jerry went next door where the Miami Beach Jail was and met the warden—and he got a deal done. For $500 he got the prisoners to come into the building, take out 5,000 chairs, put them in the parking lot and they put a big blue tarp over them.
Elvis did his show and every seat was full.
Did Jerry improvise? Yes. Did he break the rules? Maybe. But he found a way. He did whatever it took to get the job done. You want to build a successful career? You need to learn to persuade people and do the same. It’s Whatever It Takes out there folks.
This is a secret to getting what you want out of life—this isn’t the controversial secret I’ll tell you about soon—but this will help you get where you want in life: Have a vision of what you want, take action to get it by persisting until you succeed, doing whatever it takes to make sure you hit the goal.
Many years later Jerry said in his biography, “All life was a theater and I wanted to put it up on a stage. I wanted to set the world under a marquee that read: ‘Jerry Weintraub Presents.’” This is the controversial secret I’m going to reveal to you that most of your friends and family may hate. Take a lesson learned from Jerry Weintraub, one of Hollywood’s best promoters and biggest dealmaker.
Life is a stage, and you need to be the star.
Personally, just like Elvis, I don’t do empty seats either. When I put on 10XGrowthCon, there won’t be any empty seats—the place is going to be packed. And I won’t even need to pull seats out. There is no such thing as shameful promotion unless you’re ashamed of your product. For those out there that don’t want to be a star, why not? Are you ashamed of you, your product or your service? Start promoting you, get attention. Nobody else is going to promote you better than you.
You don’t go from growing up in the Bronx to a Hollywood producer by flying under the radar. If Jerry Weintraub could work with guys like Elvis and Sinatra, make films with Clooney and Pitt, then why can’t you do the same type of big things? If someone else does something, it doesn’t mean it’s already been done, it means it CAN be done. You need big think.
Don’t listen to people who say bigger is not always better. Tell that to Google or Facebook. The best advice I ever got was that I need to think bigger. Start thinking huge, like I’m going to take Elvis on tour huge. This is controversial because people will tell you you’re going to be disappointed, that you should be realistic. No you won’t, you will be disappointed when you don’t even take a swing.
The most ridiculous are the realistic.
BIG thinkers like Jerry Weintraub will be speaking at the upcoming 10XGrowthCon. People like Daymond John, who went from a wage worker at Red Lobster to a multi-millionaire and star of Shark Tank, Kevin Harrington who invented the world-famous Infomercial (ever heard of As Seen on TV?), Jay Abraham who built strategy for the top entrepreneurs in the world, Tim Grover who trained Kobe Bryant, Dwayne Wade and Michael Jordan, Russell Brunson who founded Click Funnels, and the list goes on and on. It’s miraculous that all of these people were able to make space on their schedule to be in sunny South Florida at the same time. I want to see you there.
I have a deal of the day going on right now for those who can’t make the 10XGrowthCon, I’ve just put up streaming tickets so you can watch the biggest conference of 2017 for entrepreneurs from the comfort of your couch. AND since you’re following me on LinkedIn, I’ll give you $500 entry. Just use code STREAM at checkout here.